Why a Local SEO Audit Is Important for Your Business?

A local SEO audit is the best way to ensure your website gets ranked by major search engines. Get a professional SEO audit by a local SEO specialist to help you dominate local search engines such as Google, Yahoo!, Bing and MSN. Discover how to outrank them in the current market. Optimise your website for local searches and watch your traffic grow.

A local SEO audit will reveal to you if you are losing money or gaining from existing strategies. The first thing you need to do with any company before engaging them to audit your local rankings is to provide them with your web address. This is called a “lead” and can be an important first step when working with online marketing. Your lead can also give you a rough estimate on how long it will take you to break into the rankings for your keywords.

When you submit your website to major directories, make sure that they use a local business name that is easy to remember for local searchers. For example, you should use your local business name when submitting to Google. Don’t use your local business name if it’s too long. An easy way to check for long names is to type your local business name in quotation marks and see how many times it appears. If it’s shown over 40 times, then it’s too long. You need to submit to fewer directories so that local businesses can benefit from your links.

Once you’ve got your site set up and online, you will need to work hard to get high rankings. A local seo audit will reveal some problems that you may be overlooking. Be honest about everything. A good SEO company will let you know if you’re not ranking well for certain key phrases or if you’re not getting enough backlinks.

One problem is that you may have some duplicate content on your website. Google, like all the other search engines, looks for original content. A local seo audit will reveal that you have duplicate content on your website. It may be in the form of duplicate anchor text links. Anchor text links are links that are hyperlinked to another page on your site. If there are hundreds of thousands of different anchor text links on your site, then you may not be getting enough backlinks for your business.

Another problem you may encounter is broken links. If you don’t have an SEO consultant working on your site, then you may be leaving yourself open to having broken links on your site. A local seo audit will reveal that you leave a lot of open broken links. This is because when you submit to directories, many times the directories don’t check the links that are included within the articles. They just look at the page number and if the link is out of order or isn’t working, then they either remove it or place a ‘Do Not Use’ tag on the page.

You don’t want to waste time and money on local audits that aren’t providing you with the information you need. You need to know the importance of backlinks, duplicate content and broken links. If you’re not sure about any of these things, then it’s best to leave the entire process to a professional SEO consultant. If you have tried to do this on your own, then you’ve probably discovered that it can take a long time to get any results.

When you have a local SEO audit conducted, ask the consultant to go over the rankings and the site maps. He or she will be able to tell you the exact number of searches you’ll need to do in order to reach the top of the search engines. This can vary based on such factors as your demographics and location. With mobile devices, there can be large changes in ranking. Sometimes a small change in the search engines can make a huge difference for your bottom line.