What You Should Know About SEO Experts
There are lots of SEO experts who claim to have the magic wand that will give you hordes of targeted traffic to your website. You could choose to pay them a few hundred dollars to help you get ranked in Google or you could simply learn how to do it yourself. The truth is, learning to optimize your own site is not that difficult and there are plenty of free resources available online. The only thing is, you need to spend time and patience. And of course, you need someone who knows what they are doing!
SEO experts can be found in many places. For example, if you type in “SEO consultants” in Google, you will find listings from virtually every major consultancy firm. However, there are a few things you should look for before hiring a SEO expert.
First, there should be a great amount of technical skills. Very simply put, SEO is a combination of on-page optimization techniques and off-page optimization techniques. If you don’t have the technical skills necessary to capitalize on off-page techniques, then you won’t achieve anywhere close to the success you desire. Look for SEO experts with solid technical skills, such as experience with Link Building, Backlinking, and URL management systems. Also look for an SEO expert with solid marketing and copywriting skills.
A second important characteristic of good SEO experts is experience. In other words, if you are paying an SEO expert hundreds of dollars to get you ranked in Google, then you want to be sure that he knows what he is doing. Otherwise, you might end up spending thousands more dollars getting ranked in the major search engines. If there is even the slightest indication that the SEO consultant knows less than he is supposed to, then you should probably find a different consultant.
Finally, make sure that you ask specific questions about the SEO job outlook. Not all SEO consultants are going to say that they have great job outlook. If an SEO expert begins to answer your questions like “in my experience, job losses are rare” then you are in danger of being scammed. No matter how good their credentials are, job losses are very common in this field and they are expected to happen.
Look instead for SEO experts who can demonstrate that they have both technical skills and soft skills. Sometimes SEO experts will brag about the fact that they have a huge blog or website that receives hundreds of thousands of visitors per month. While it’s true that these sites do receive quite a bit of traffic, most SEO consultants will not have a blog that receives this much traffic without having some sort of marketing team in place.
Look for an SEO expert who has experience in creating a successful website or blog and in building a marketing team that also consists of some sort of sales force. It is very common for SEO consultants to brag about their traffic and rankings, but they rarely provide examples of their work. A good SEO consultant will be willing to provide at least one example of a site that they have optimized that received a lot of organic traffic. The more professional the SEO team that is working for you, the better chance you will have in improving your rankings on the major search engines.
In addition to the technical skills that make up SEO analysis, SEO experts should also have a background in marketing. While it may seem that search engines are all about meta tags and keyword stuffing these days, there is a lot more to search engine optimization than meets the eye. Learning about local business marketing, copywriting techniques and Internet marketing is very important if you are going to get results from your efforts. The best SEO consultants will be able to give you a comprehensive marketing program that focuses on local search engines and Internet marketing efforts. If you hire the right expert, you can rest assured that your website will receive the best possible search engine ranking possible.