An SEO strategy/plan is basically a blueprint for your search engine optimization activities. It’s a long-term approach to drive highly qualified traffic to your site, increase conversion rates, and increase your online sales. While SEO is traditionally thought of as a short term or one-shot approach, a well implemented SEO strategy can significantly impact positive visibility in the Search Engine Result Pages (SERPs) – the indexing pages that most search engines use to rank websites.
The SEO Strategy is usually broken down into two categories: content optimization and back linking optimization. These two categories are the major parts of an effective SEO strategy. Let’s take a closer look at these.
Content Optimization. Content optimization is the process of creating unique, informative, original and keyword rich content to increase the page rank of your site. In other words, your SEO strategy should focus on producing content that will entice and convert potential customers to purchase products from you. While there are many different methods of content optimization, two methods stand out as very effective: writing your own articles, and outsourcing the writing for a content provider.
Back Links Optimization. Back links are essentially links to a website’s web page by other sites. Back links are a good measure of the quality of your site’s content, and in general are a great way to measure how popular your site is. A good SEO Strategy will often include several back links pointing back to the pages on your site.
Both content and back links are important in every search engine optimization campaign. One can’t optimize a site without the other. However, you need to make sure that your content has a high density of relevant content, and you need to focus on back links pointing to your site. This will help increase the search engine rankings of your site, while also increasing the traffic volume to it.
Now that you know the two basic parts of an SEO Strategy, let’s take a closer look at some of the other factors that go into building a successful SEO plan. You have to make sure that you have a good website design that is relevant to the search keywords that you’re targeting. That means having relevant content that is easy to read and that makes sense. Don’t be afraid to include images and video in your site as this will not only make your site more user-friendly, but they will also drive targeted traffic back to your site.
Another factor is link popularity. Having a high percentage of relevant inbound links is just as important as having a high number of organic back links. That means the links you have must be from relevant sites. Don’t neglect to get them from other, high-quality sources, which should consist of sites like YouTube and Hub Pages. In addition, be sure that you have an eye-catching website and an active social media presence.
Link popularity, in turn, comes with the use of content, back links and link building techniques. A good SEO Strategy is an integral part of the whole process of internet marketing – you have to know what links to get and how to get them.
To gain link popularity, you can buy and submit articles to article directories or hire freelance writers to write articles that are relevant to your site’s search engine ranking. This will help boost your website’s ranking, while also creating useful content for other websites and creating links back to your site.
There are several SEO strategies you can use to optimize your website’s search engine ranking. These include building back links, adding keyword rich Meta tags to your page content and submitting articles to directories where relevant content can be published and optimized, and using the best keywords in your site’s title and URL to create organic links.
The search engine optimization strategy, you choose should work with your website and your content to create the results that you want and need. It should be simple, flexible and adaptable enough to fit your particular situation and your target audience.