There is a lot of talk about search engine optimisation for local business. Local SEO is increasingly important as more people are shopping locally, using their personal computers to shop and travel within the area. With so much more competition from both internet marketers and big national chains, local SEO is crucial. You need to get your site seen in order to do well in your local area, otherwise you are unlikely to see much improvement. Here we look at some of the most effective methods of search engine optimisation for local business.
The first thing to understand is that search engines, and specifically Google, understand where you are located. If you don’t appear at the top of the search results with a keyword, then this tells Google that your website isn’t located in that particular area. This is why it’s so important to get your website seen by people in your local area. It’s no good just putting up a website and hoping that Google will pick it up.
However, SEO isn’t just about appearing high up the search engine rankings. You also need to be getting plenty of traffic visiting your site. This can be achieved by using organic search engine optimization for local business. This involves concentrating on keywords related to your local area and creating text links that direct users to your site.
Keywords are just that, specific words that refer to your local business. Try to use them several times throughout your webpages and articles. However, do not overdo it – you need to entice people to click on your links. To do this effectively, you need to write articles and blog posts about what you’re offering. Using keywords in these articles and blog posts can help your search engine optimisation for local business become a success.
The same is true of press releases. Writing one to promote yourself and your local business will get lots of attention and will increase your chances of ranking high in the search results. There are many free and paid press release sites available so make sure you research each one thoroughly before choosing the one you wish to submit.
If you are unable to get visitors to your website then there’s going to be nothing to turn them into customers. It’s the same with your phone directory. Your business is only going to benefit from increased sales when you have a number of local listings in the yellow pages. These can be paid listings or free listings but having local business listed first in any of these will give you the best chance of success.
When writing articles for your website, make sure that you focus on local searches and try to use long tail keywords within your content. Long tail keywords are much more likely to come up in the search results so will more likely attract potential customers to your site. When submitting your articles to directories, make sure that you include a link back to your site. This way you can improve your search engine rankings. Always give relevant information and don’t just try and sell on your article.
The above points are by no means a full list of all the elements you need to remember but it is a good place to start if you are unsure of how to go about search engine optimisation for local business. There is plenty of information out there on the subject. One of the most important things you can do however is get out there and actually use some of the tips and advice that you have read. Not doing so could prove to be detrimental to your business and could see you fall behind other local businesses.