How to Use Social Media Marketing to Optimize Your Business’s SEO
Local business SEO is one of the fastest growing segments in internet marketing. One out of three visitors to a local business will perform a local search via a mobile phone. These consumers are most likely looking for crucial information such as your business’s hours, location and photos. You can take advantage of these users’ need to locate you by building on your company’s presence on social media platforms.
For example, how many people do you think have used Facebook to find businesses? Perhaps it’s one out of every ten or twenty-five, right? With a simple application like this you can be sure that you won’t fail to catch some attention from local internet users. You just need to be a part of it.
Facebook has an application which makes it very easy for your business to get noticed. You simply need to have a business page with photos, contact information and an available schedule. The photo’s function is very effective because these people look to their contacts to get updates about their work. They like to see you at work, or your business office when they’re home from their day. It also gives them the chance to connect to you through a common interest.
Another way to make use of Facebook to build up local business SEO is to share information about your company with others through the community. Posting relevant content on your company’s Facebook account is a great way to give your brand visibility and credibility. It’s also a great way to connect with others like-minded individuals who share the same goals as you.
Google+ is also a very powerful tool when it comes to social media optimization. It’s been used by local businesses since its conception, but the popularity of the platform exploded when it was included as a feature in a new version of Android. The social media platform has also made it possible for businesses to put up links to their websites within their pages. This feature allows you to link to your business through social networking profiles, which will be picked up by the search engines.
To make the most of Google+ for local business SEO, it would be best to post useful content. so that readers can learn more about your company, products and services. In addition to this, you should also add the Google Places feature so that people can easily access your business. from any computer around the world.
One of the ways you can get involved with Google+ for local business SEO is to post images of your products. These can be placed on various profiles in the sidebar. As your business gains more popularity it will start showing up in search engine results for relevant terms related to your business. With all these features available for free, it will become easy for your followers to find your business on the first page of results. This means more visitors to your business, increasing sales and profits.
There are lots of other resources available online to help you get the exposure your business deserves. These are just some of the simplest ways you can leverage Google to increase your traffic and sales.
In case you want to further boost your local business SEO, then consider creating and maintaining an email list. You can use this list to market to other business owners in your area and keep in touch with your existing customers. This strategy will ensure that you get new customers for your business and stay on top of the competition.
Once you have reached your goal of increasing traffic to your business, you should focus on increasing your SEO efforts. Use different techniques in order to generate targeted visitors. For example, you can post articles and blogs on your local community blog directories, post relevant content on different discussion boards, participate in online forums and use the Google+ for local business SEO to spread the word about your brand. You can even get help from an SEO company to improve your site’s search engine ranking and rank it high in search results.
Finally, make sure to create a community to bring together your business and community to discuss your SEO and other business-related topics. There are plenty of social networking sites available on the Internet and this is one place where you can share tips and tricks that will help you optimize your website.