A lot of people are not sure how to search engine optimise a website. In fact it is very difficult to explain what SEO is without explaining the why of it. Search Engine Optimisation (SEO) is a term that can be quite confusing for those that do not have experience in this area. The good news is that there are some simple things that you can do to help yourself learn how to search engine optimise a website.
When starting out on how to search engine optimise a website, one thing that you must keep in mind is the keyword density of your content. When someone types a keyword into a search engine such as Google or Yahoo, they want to see the most and best results. Therefore, your content must be rich with keywords. The more keywords you use in it, the better. However, this does not mean that you have to go overboard and include every single keyword.
One important tip on how to search engine optimise a website is to ensure that all of the links to your website are active. In order for the links to be effective, they must be live. This means that when someone clicks on one of the links to your site, you should receive the appropriate amount of traffic. If not, the search engines will rank the site lower and you could even end up losing customers.
The title of your website is also extremely important when trying to understand how to search engine optimise a website. Make sure that your title describes not only what your site is about, but how your visitors will benefit from it. For example, if you sell insurance for teenagers, your title should mention that. Do not just hope that your customers will know what your site is about, as chances are that they won’t – unless of course you sell insurance for teenagers!
A related tip on how to search engine optimise a website is that your navigation should always be easy to understand and straightforward. It is important for your visitors to be able to access all sections of your site in the same way. For example, on most web pages there is usually a menu option to the left of each page. If you link through this option, your viewers should be able to easily see the different pages of your site. If they cannot find the information that they require, they will most likely click away to move onto a more relevant page on your site.
Another important tip on how to search engine optimise a website is to make sure that all of the links to your site are clickable. Some people believe that you must include a “click here” link in order to drive traffic to a site. However, the search engines have algorithms which determine how “clickable” a link is. In other words, it doesn’t matter how many times a visitor clicks through a link – if they can’t click it again, they will not visit your site again. They will simply move along to the next website that allows them to click a link.
The final tip on how to search engine optimise a website is to ensure that your content is unique and informative. Visitors are far more likely to stick around long enough to read the information that you provide on your site. Your site’s content should be interesting, relevant and up to date. This will help to ensure that your rankings stay high and your visitors stay loyal. The more content and information you have on your site, the more unique and engaging it will become.
It is not difficult to learn how to search engine optimise a site; it just takes time and patience. While it is not difficult to learn how to use these three methods, it takes time and patience. If you are committed to making your site as successful as possible, you should be willing to put in the effort. However, if you are just starting out and do not know how to search engine optimise your site, you can start with the free methods until you build up the knowledge and experience to move forward on your own.