With all the buzz around paid advertising and search engine optimisation (SEO), it can be easy to think you already know how to achieve organic search engine optimisation. After all, you’ve probably had a Google account or other popular search engine account for some time now, and you know how to use the tools on those accounts to boost your website in search results. Or you may have some links on directories and blogspots that bring you some organic search engine results each day. But are you doing SEO correctly?
Organic search engine optimisation isn’t necessarily the easiest thing in the world, even for those who have done it for years. There’s a lot of trial and error that goes into getting your website noticed by the search engines. Organic SEO is about getting your keywords to rank high in the search engines for the specific key phrases you’re trying to target. You can do this by spending hours looking at competitor websites, reading their websites, studying their algorithms, and testing everything to make sure your site is as optimised as possible. But the best way to do it is to hire an organic search engine optimisation company.
An organic search engine optimisation company will handle all the work for you. It’ll find any links to your site that are suspicious and remove them. It’ll improve the quality of the links that Google can see and index and make sure Google doesn’t penalise you for reciprocal links that you have on your own website. The best companies will also have a deep understanding of the inner workings of Google itself. This means they’ll be able to understand the criteria used by Google when ranking websites, and be able to eliminate any errors that they find.
However, not all organic search engine optimisation companies are created equal. There is a lot of skill and experience that goes into creating high quality links that will get the results you are seeking. Make sure you choose one that knows exactly what they’re doing. If you choose the wrong SEO firm, you could end up with back links that are invalid, or worse, harmful to your website.
The best organic search engine optimization companies will be the most honest in what they say about their services. A good company should state upfront whether you are guaranteed rankings for keywords and key phrases, or whether they are making adjustments to your ranking based upon how well you perform in certain areas. A good SEO company will never attempt to manipulate your website in anyway. They will always provide you with honest feedback and recommendations.
When you are considering organic search engine optimisation companies, it’s important to check out their portfolio. Look for a portfolio containing a large number of high-quality links. Ideally, the links should be from high quality websites that have been in business for a while. A good SEO company should be able to demonstrate their portfolio and discuss why their links are included on websites such as Yahoo and DMOZ.
When you are doing your research into organic search engine optimisation companies, you may also want to look for independent reviews of their services. When you read an independent review, it’s important to take it with a grain of salt. These reviews can sometimes be written by marketing affiliates trying to market a particular search engine optimization firm. It’s important to look at the comments carefully and make sure the reviewer is not bias. For example, you might see a comment such as “This SEO company is top of the pile”, but this might actually be bias from a marketing perspective – pointing out only their firm is better than the rest.
Overall, it should be fairly easy to find a good organic search engine optimisation company. Just remember that you don’t necessarily need to go with the first one that you find. Compare their prices and portfolios before you commit. You might even be able to find a discount SEO company offering a low cost but effective organic service.