Cheap SEO Packages Could Leave Your Site at Risk
Cheap SEO may fit perfectly into your financial plan, but you must also consider if it’s actually delivering a tangible benefit on investment. In most cases, the answer would be no. The moral of the tale is that cheap SEO is sometimes not all that great, and inexpensive SEO is still cheap. It just depends on what you’re trying to achieve. How can you determine whether or not cheap is really the way to go?
One thing to think about is just how much time are you spending optimizing your site. Is it simply a one-time task that you can do yourself in a couple of hours? Or is it an ongoing, sustained project that requires at least several hours of devoted work for each page you want to optimize? If the former is the case, then cheap SEO is a bad idea.
In order to make money with SEO, your site gets a steady stream of traffic. If visitors come to your site just to take your freebie offers, then maybe it’s not worth the cost. If they stay for the long-term, then it could very well be the most beneficial investment you ever made. Otherwise, it’s just a cheap way to get poor quality content without paying for it. You need to make sure that your traffic increases over time (and that long-term traffic remains steady), otherwise you’re wasting your money on things that won’t help your business.
Another thing to think about is where are the new visitors coming from? A good SEO company knows how to target specific markets to bring them to your website, but cheap SEOs usually don’t. For example, if your target market is the “unmarried parents” in your city, then your front-end sales person won’t want to target the divorced, unemployed, or addicted people in that group. Chances are that the people who come to your site wouldn’t benefit from those services, either. Instead, they’ll find another company that will.
What else does a cheap SEO provider do? Depending on the cheapness of their service and the specific niche you choose, sometimes an affordable SEO provider will provide you with a limited amount of keywords to use in your content. In some niches, this is fine; in others it can cause problems. If you get too many keywords in your content, then it can be confusing to read, rank for, or rank for that matter.
Another thing to think about is the quality of backlinks you’ll get from your cheap SEO provider. Even though the backlinks will be created for your site, they’re usually coming from sites that aren’t related to yours. It might be a problem if your backlinks originate from a Chinese shopping site instead of a German one, for example. You could end up hurting your rankings with major search engines by getting poor quality backlinks.
In the end, you need to choose an Affordable SEO agency that provides you with low-quality tactics, low-cost strategies, relevant backlinks, and the right keywords and content to make your site get the best possible ranking. Remember that a cheap SEO provider might promise you results, but they can’t deliver them if they don’t deliver what you need. Make sure that when you sign up with an Affordable SEO agency that you know what you’re getting and that you don’t sign anything that will harm your website or content in any way.
The best way to decide which cheap SEO company offers the best strategies and content is to look at their previous customers. If someone had success with a cheap SEO firm, then there’s a good chance that you’ll get the same results. However, just because an agency has cheap packages doesn’t mean that they use unethical strategies or black hat practices. The best and most affordable SEO companies will use white hat methods and strategies to improve your rankings in the major search engines.