What exactly is a search engine optimist? A search engine optimist is a professional who works on Search Engine Optimization (SEO). Search Engine Optimists are masters at analyzing sites to enhance their ranking in search engine results for specific keywords. They do so by using tools or software, and sometimes robots, to automatically generate “fake” copies of these sites to increase their ranking. This way, when someone searches for a specific term, the results list the top 10 sites along with the number of times each site has been displayed, with the number 1 being the most popular.
To be an effective search engine optimist, you have to be able to analyze the contents of sites that you think would benefit from search engine optimization. You have to be familiar with search engines and what they are capable of. This is why most SEO professionals either hold a college degree in computer science, preferably with a minor in information technology, or work full-time in the field in order to get their jobs done. If you think that you have what it takes to become a professional SEO analyst, you have to start your career by taking courses in copywriting or keyword analysis, which will help you learn how to effectively analyze search engines and decipher their algorithms. Once you have these skills, you can apply for positions with established SEO firms, where you will complete projects for them in exchange for a fee.
It’s possible to become a search engine optimist without major formal training. However, you won’t have any SEO experience at all unless you already know the basics of how search engines work. For example, it is important to understand how web crawlers and spiders work in order to become a successful SEO analyst. Web crawlers are programed to follow “spiders” –search engines that crawl websites–and index pages as they are added to the indexing database. The job of an SEO specialist is to make sure that websites are added to the search engines on a timely and effective manner. In this manner, the SEO works as a coordinator and enabler of the search engines in their mission to provide the most comprehensive search engine result available.
Search engine optimists must also be prepared to deal with a lot of criticism fairly evenly. This line of work allows people to speak their minds and deliver their messages in a way that most people reading or viewing the site can understand. Although not every website will necessarily welcome constructive criticism, it is necessary to be open and listen to all feedback. Also, SEO specialists need to be aware that not everyone out there reading about search engine optimizing is a techno geek who knows what he or she is doing. People searching for information are people with lives and responsibilities.
There are many different areas of small business internet marketing where a search engine optimist can be a real asset. One area is article writing. Writing articles related to the products and services offered by a particular company is a great way to attract attention and potential customers. If done properly, an SEO writer can really help boost the reputation of a company by linking to their web site and providing valuable information to potential customers. Sometimes the articles are informative, sometimes they are promotional, but they always provide some useful information to those who are reading them.
Another area where a search engine optimist can be useful is in link building. Link building is a great way to draw more traffic to a company’s web site, as sites that link to another will usually gain popularity themselves. So, as a search engine optimist, you’ll need to have a thorough understanding of link building and how to effectively use it to gain the exposure and the traffic that your company needs.
Of course, one of the things that most people do not realize about search engine optimist is that they should also write articles. Articles are not only important for web content, but they are also important for search engines to index. If you can create good articles that provide value to those searching, you can help a search engine to rank your site higher.
So, as a search engine optimist, you may not get paid for every click that you direct to your web site, but you will get paid for many clicks. That’s why it’s important for you to know how to use the tools and know the many ways to generate traffic for your company through search engines. A professional SEO writer can really help you with this aspect of search engine optimization. So, hire one today.